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Webinar | Marketing That Doesn’t Feel Gross: Building an Actual Brand

If “marketing” makes you think of sleazy billboards and awkward TikToks, no wonder you’ve been avoiding it. The truth? Marketing isn’t about being loud, pushy, or gimmicky—it’s about building a brand that clients actually trust (and remember). In this session, we’ll break down how to create marketing that feels aligned, professional, and impossible to ignore.

What you’ll walk away with

  • A brand story that sets you apart without sounding like everyone else

  • Clarity on your ideal client so you stop wasting energy chasing the wrong ones

  • Simple marketing moves that attract business without you dancing for attention

  • A framework for consistency so your message doesn’t change with the weather

  • Confidence in selling yourself without feeling like a used-car ad

Who this is for

Law firm owners who want more of the right clients, not just “whoever calls.” If you hate marketing because it feels fake, sleazy, or overwhelming, this session is your reset button.

We’ll cover

  • What branding actually means (hint: it’s not just a logo)

  • Marketing that fits your personality—whether you’re introverted, bold, or somewhere in between

  • The top 3 channels that work for law firms today (and which ones to ignore)

  • How to create content that connects without giving away free legal advice

  • Positioning that elevates you from lawyer-for-hire to trusted authority

Why now

You can’t lead if no one knows who you are. And you can’t scale if you’re relying on referrals alone. Brand > billboard. Strategy > hustle. Nail this now, and marketing becomes an asset—not a chore.

How it works

  • Format: live training + Q&A (recording provided)

  • Bring: your current marketing materials (site, socials, emails) if you’ve got them

  • Get: a one-page Brand Messaging Blueprint to guide every future campaign

Register Now

FAQs

Will there be a replay? Yes—registered attendees get it.
Do I need a marketing budget already? Nope. This is about strategy, not ad spend.
Is this for solos or bigger firms? Both—branding is about positioning, not headcount.
Will you cover social media specifics? We’ll talk strategy first, then the platforms that make sense for lawyers.

About Renata

Former attorney turned strategist. I help law firm owners stop acting like billable machines and start running real businesses—with systems, margins, and their time back.

Register Now!

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Webinar | Money Metrics: Building profitability and peace of mind

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October 22

Webinar | Delegation for Control Freak Lawyers: Letting Go Without Losing Control